Capt. Maudiel (Cholo)
Captain (ProStaff)
Core Production Series
Hand-carved in Costa Rica. Built to get bitten.
Every Hooked lure is shaped by hand from tropical hardwood no plastic, no production runs. Each signature drop is numbered, never reprinted, and tested where it matters: in the water, against the fish that don't forgive. When they're gone, they're gone.
Shop current dropThe monthly run. Hand-carved tropical hardwood. Limited units. No plastic.
Limited Editions
Signature Series
Numbered. Never reprinted. Object of collection. Sold only on hookedlurestudio.com.
All collections
The Crew
Meet the team
Meet the founders and ProStaff members who put every Hooked through real water before it ships.
Dany
Founder
Andrew
Founder
The Workshop
The Captain's Ledger
Built around a 1.8mm stainless steel spine. Runs the full length of the lure. When a tuna or rooster pulls hard, the lure doesn't fold.
Dense hardwood core, not foam. Amargo Cedar and Melina have weight and grain that give the lure a low, working thump in the water — the kind of sound big pelagics key in on before they see the bait.
Private Access
Heads up on the next drop.
Each month I carve a new limited run — most pieces are one of a kind, and our signature collections are numbered and never reprinted. If you want to know when the next one goes live, leave your email.